Gen Z: 4 Ways to Tap Into the Next Wave of Renters

The Gen Z stampede is coming, and now is the time to consider how apartment living and resident engagement will need to change to meet their expectations.

By Mike Gomes, CXO

"While much focus has been placed on the millennial generation during the most recent real estate cycles, Gen Z has already aged into apartment renting and will become the primary target renter in the coming decade. Just like their generational predecessors, these digitally native Gen Zers have distinct sensibilities and priorities when it comes to their expectations of an apartment living experience. While millennial renters desired enhanced connectivity, customization, and communication, these are basic expectations for Gen Z."