Cortland Partners Updates Brand to Embody Company Evolution, Intention to Set the Resident Experience Standard in Multifamily Living
ATLANTA, August 29, 2018 - Cortland Partners, an Atlanta-based multifamily real estate investment firm that owns and manages more than 49,000 apartment homes, has launched a refreshed corporate brand identity. The revamped brand reflects both the company's growth into a leader in the multifamily industry and the resident-centric experience Cortland provides through its product-to-people, fully integrated business model.
Cortland Partners will now be known simply as Cortland; additionally, the company is debuting a refreshed logo. The majority of the company's communities will prominently feature the Cortland name, which will increase visibility for the brand and reflect the differentiated living experience residents can expect when they call Cortland home. Through becoming a recognizable, trusted brand, Cortland's name will one day be synonymous with superior living choice in their markets.
"We saw that the multifamily industry was going to shift from consumer products to consumer services," said Steven DeFrancis, Cortland's CEO. "We believed that if you made product and people your priority, you would outperform your competitors while providing an outstanding experience for your residents. So we pursued excellence in every aspect of our business - by bringing everything in-house, we're able to effectively deliver the hospitality-focused, resident centric living experience we've become known for. Our refreshed brand reflects our evolution as a company and will one day be the brand people think of first when they think about great living options and experience in the multifamily industry."
Cortland's end-to-end, owner-manager business model includes every aspect needed to conceive, create, and deliver a best-in-class apartment community and resident experience target market research and resident segmentation, interior and exterior design through Cortland Design, construction management services via Cortland Build, building materials, sourcing, and supply chain management, and property management operations. The result of this integrated product, service, and experience approach is demonstrated in the fact that 100% of Cortland's stabilized communities exceed the industry benchmark for resident satisfaction (Kingsley Associates). Since 2016, Cortland has led the industry in year-over-year increases in its online rating and reputation scores and now ranks in the top 5 of all property managers according to J. Turner's Online Reputation rankings.
The foregoing press release is for informational purposes only. Nothing contained herein is to be construed as a solicitation to offer investment advice or services, nor solicitation for the purchase or sale of any security. Information about investing in a Cortland fund is only available in the form of a private placement memorandum and other offering documents which contain information to help investors evaluate Cortland funds' investment objectives, risks, fees and expenses, among other factors, before considering an investment.
Cortland is not aware of the criteria on which the awards referenced in this presentation are based nor, the number of advisors surveyed for either award referenced. Cortland did not pay a fee to receive a workplace or size ranking. These rankings are not indicative of Cortland's future performance.
This press release may contain forward-looking statements. The opinions, forecasts, projections, or other statements, other than statements of historical fact, are forward-looking statements. You are cautions not to unduly rely on these forward-looking statements. Due to various risks and uncertainties, actual events or results or the actual performance may differ materially from those reflected or contemplated in such forward-looking statements. Nothing contained in this presentation may be relied upon as a guarantee, promise, assurance or representation as to the future. These for looking statements have not been reviewed by anyone outside of Cortland, and while Cortland believes the statements are reasonable, they do involve a number of assumptions, risks and uncertainties. Unless required by law, Cortland undertakes no obligation to publicly revise any forward-looking statement to reflect circumstances or events after the date of this press release or to Report the occurrence of unanticipated events. Cortland's past and current performance are not indicative of future results, and no representation is made that any Cortland investment will achieve its objectives or that any Cortland strategy will be successful. This press release is not personalized investment advice or an investment recommendation from Cortland.
