Cortland Launches New, Consumer-Focused Website
ATLANTA (MAR. 12, 2019) – Multifamily real estate investment firm Cortland unveiled their new website platform today. The new cortland.com will eventually host all of the company’s community websites, over 150 as of March 1, on a single domain. The site is designed to cater specifically to prospective residents and deliver the information renters want to know when searching for their next home. Among the site’s most notable features is its search functionality, which allows prospects to explore all available Cortland apartment homes in a set geography and easily identify which community best meets their needs by filtering important details like price ranges, availability, ratings, and location highlights within a single search.
In partnership with Jonah Digital Agency, a firm that specializes in the development of multifamily websites, Cortland has transformed their entire website platform. Site improvements include a mobile-first design approach, common to other industries but not yet typical for the majority of other multifamily firms. The platform also includes a self-scheduling tool, which will provide a more seamless experience for prospects who want to tour a community. Additionally, prospects searching for their home online will not have to rely on Cortland alone to evaluate the living experience the company provides. Third-party resident reviews will live on the new site, another uncommon, but experience-enhancing design choice.
The rebuilt cortland.com is the latest initiative the company has taken as part of their new marketing strategy, which they launched in August 2018. This strategy includes a move to rebranding the majority of their communities under the Cortland name, as well as a renewed focus on becoming the multifamily brand synonymous with excellent resident living experiences.
“The multifamily sector has been shifting into an experience-driven industry,” said Steven DeFrancis, Cortland’s CEO. “The Cortland resident experience often begins on our website, so the user experience should reflect what residents can expect in their communities. Our marketing team, in partnership with Jonah, has built a customized, flexible site that will not only help us better serve our future residents, but also enable us to more quickly adapt to changing market conditions and our growth.”
“Cortland’s thoughtful dedication to the prospect experience paired with Jonah’s technological expertise has truly set a new standard in multifamily web. Websites are the digital front doors of apartment communities,” said Courtney Jemison, Jonah’s Chief Creative Officer. “They require as much care and thoughtful design as the properties themselves, and companies like Cortland who take that to heart will continue to be years ahead of their competition.”
In the months to come, Cortland intends to roll out additional features, including the ability to search for and compare individual apartment homes across multiple Cortland communities at the same time, as well as the integration of third-party tools including a GreatSchools data feed and interactive site maps of Cortland communities.
The foregoing press release is for informational purposes only. Nothing contained herein is to be construed as a solicitation to offer investment advice or services, nor solicitation for the purchase or sale of any security. Information about investing in a Cortland fund is only available in the form of a private placement memorandum and other offering documents which contain information to help investors evaluate Cortland funds' investment objectives, risks, fees and expenses, among other factors, before considering an investment.
Cortland is not aware of the criteria on which the awards referenced in this presentation are based nor, the number of advisors surveyed for either award referenced. Cortland did not pay a fee to receive a workplace or size ranking. These rankings are not indicative of Cortland's future performance.
This press release may contain forward-looking statements. The opinions, forecasts, projections, or other statements, other than statements of historical fact, are forward-looking statements. You are cautions not to unduly rely on these forward-looking statements. Due to various risks and uncertainties, actual events or results or the actual performance may differ materially from those reflected or contemplated in such forward-looking statements. Nothing contained in this presentation may be relied upon as a guarantee, promise, assurance or representation as to the future. These for looking statements have not been reviewed by anyone outside of Cortland, and while Cortland believes the statements are reasonable, they do involve a number of assumptions, risks and uncertainties. Unless required by law, Cortland undertakes no obligation to publicly revise any forward-looking statement to reflect circumstances or events after the date of this press release or to Report the occurrence of unanticipated events. Cortland's past and current performance are not indicative of future results, and no representation is made that any Cortland investment will achieve its objectives or that any Cortland strategy will be successful. This press release is not personalized investment advice or an investment recommendation from Cortland.
